Making Future Magic is the thing that guides all our work. We started talking about it when we launched, as a set of ideas to help us be exploratory with media, wonder what magical visions of the future might look like, and try and create communications of cultural and commercial value.

Making is about craftsmanship and collaboration; Future, something inventive; Magic, the unexpected, unusual and transformative.

Up on the right is a series of projects made without clients, where we’ve collaborated with people to explore some of these ideas.