Our brand new work for Tetley has launched in France this week. The new campaign introduces ‘tea wishes’, the idea that every time you pull the drawstrings on your teabag, you can also make a wish for someone special.

It’s based on the insight that there is much more to tea drinking than a hot beverage.  Making a cup of tea for someone shows that you care, and the unique Tetley drawstrings provides an opportunity to create a little ritual every time you make a cup.

Please take a look, and don’t forget to make a tea wish next time you squeeze the last drop from your teabag!